Freitag, 21. Februar 2014

Globalspersonals.co.uk / Whitelabeldating in direct competition with its customers

Globalpersonals.co.uk proudly feature their first tv spot on their homepage:

http://globalpersonals.co.uk/press-release/global-personals-bring-niche-dating-mainstream-launch-first-tv-campaign-justsingles-com/

Why on earth do they offer an own brand?

Wouldn't it be wiser and more ethical if they just concentrated on providing the platform without running their own sites?

This way, they are in direct competitions with their own customers, driving click prices / advertising costs - and also you get the impression, globalpersonals / whitelabeldating always want to /need to stay one step ahead and might not offer all their own features to other customers.